Atlas / For public affairs
Heads of public affairs and government relationsFor public affairs and government relations
Nobody internally wants to put a political label in writing. The point of an external characterisation is that it is external.
Institutional Revolutionary Party
Mexico's PRI redistributed land and nationalised oil, then signed NAFTA and privatised the banks, under one banner across seventy-one years in power. A board briefing that gives it a single label is wrong in at least one direction, and a trajectory is not harder to read than an adjective.
What tends to be the problem
- Internal briefings that characterise a party get leaked, or requested in disclosure
- Media coverage of the market is contradictory and locally partisan
- An executive asks whether a party entering government threatens the operating model, and the honest answer is a shrug
- Nobody wants their name on the document that called a governing party extreme
The free report
Briefing a Board Without Taking a Side
How to characterise a political actor in a document that reads the same to a board member of any politics.
- Authorship transfer: why an externally published characterisation solves a problem an internal one cannot
- Symmetric structure, and why a document that reads the same to both sides survives circulation
- Which axes a country actually contests, and which it has settled — usually invisible from head office
- Trajectory: answering “is this getting worse” with a line rather than an adjective
- A worked example on one market, end to end
The report is published in full, free, with nothing to fill in. If you would rather just read it now, you can.
Read Briefing a Board Without Taking a SideGet the report
Free, no charge and no obligation. The atlas itself is free too — 319 organisations, 2075 pieces of evidence, and a codebook you can check before you believe any of it.
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Country Political Map
A complete positional map of one country's politics: every party of consequence coded on six axes, with an analysis of which axes that country actually contests and which it has settled. The settled axis is usually the more revealing one, and it is the one foreign coverage never reports.